Every day we hear companies say that they’re ‘going digital,’ in regards to their marketing efforts, but what exactly does that mean?
Brands spend thousands of dollars on marketing to ensure their story is being told to the right audience at the right time; but knowing if they’re using the right medium was always a struggle with TV, billboards and print. So, how do you know if you’re using the right medium?
Over the past decade social media has taken the world by storm, from Facebook to Instagram, YouTube to TikTok, social media is the perfect place for a brand to tell their story. Not only are you able to reach your audience where they are, on their phones, social media is also one of the easiest forms of marketing to measure that a brand can invest in.
What are some of the benefits of investing in social media marketing?
- Reach your audience where they are
It’s rare to find someone between the ages of 16 and 55 who doesn’t own a smartphone which means that social media marketing helps you reach your audience where they are, at their fingertips.
- Measurable Results
Social media has made it easy to track how your campaign is doing – through views, likes, comments, impressions, and shares, you’re able to track how each piece of content produced is doing on it’s designated platform.
Note: Each social media platform offers different statistics and can convey a message differently. Therefore, it’s important to curate content based on each platform in order to effectively engage your audience.
It’s important to reach their audience where they are, and through an effective content and social media strategy, you’ll be able to see measurable results.